portuguese aesthetic medicine clinic website

Client

Clínica Sanin

Clinica Sanin is an aesthetic medicine clinic in Lisbon. The clinic is actively developing, with a monthly audience of more than 3,000 users

web service

ux/ui

— Adapt the site to the new corporate identity of the company
— Simplify site navigation: simplify the choice of procedure and make a transparent description of the loyalty program

The site should convey the ease of interaction between the client and the clinic. The main message is that the clinic's services make it possible to look good at any age. Natural beauty is important

27

pages

Added procedure selection in "problem-solution" format

Simplified navigation in large information sections

We have come up with a convenient format to describe the procedure: all the information is divided into tabs

Made a convenient loyalty program page with detailed clinic promotions

Since most of the clinic's audience is middle-aged and older patients, most of the buttons and widgets on the site cast a shadow and have a glare. This format indicates that they are interactive

Loyalty cards on the site look like real cards

The narrow width of the letters of the font allowed to make the voluminous text of cards more compact, preserving the readability

Slim typeface looks aesthetically pleasing, emphasizing brand direction

In the new version we have updated the site structure, reducing the number of clicks between pages

Some sections had more than 10 procedure cards, which slowed down the search for the desired procedure. For easy navigation, we made a side menu, where we put all procedures of the section

One of the tasks of the project was a convenient visualization of the loyalty program. We made a comparison of loyalty levels in the form of cards that show privileges depending on the total amount of purchases

We also collected all available loyalty club promotions in one place in the form of cards

— Developed a large information portal that can be maintained by one designer
— Simplified site navigation, reducing the number of clicks to an appointment
— Designed a loyalty program page with a transparent description of conditions

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